the last Wednesday in August
The event cost the town of some 10,000 residents 28,000 euros (40,000 dollars) to stage, Spanish media reported.
The "Tomatina" is held each year in Bunol, located in a fertile region some 40 kilometres (25 miles) north of the coastal city of Valencia, Spain's third-largest city, on the last Wednesday in August.
The origins of the event are unclear although it is thought to have its roots in a food fight between childhood friends in the mid-1940s in the city.
It has grown in size as international press coverage brought more and more people to the festival.